--- title: Get Decluttr --- Decluttr — AI-Powered CRM Hygiene for HubSpot AI-POWERED CRM HYGIENE decluttr AI-POWERED CRM HYGIENE # Your HubSpot properties are a mess. Let the agent fix it — and tell you exactly why. Decluttr doesn't just find duplicates. It tells you which one to keep, why the field type is wrong, where the data should actually live, and what to do about it — with the precision of a senior RevOps consultant. Connect HubSpot free See how it works Finds duplicates + tells you how to fix them Standard + custom objects Powered by Claude AI 30-day undo on every action Built by HubSpot experts Who this is for ## You've been in HubSpot for a few years. You know it's a mess. You just don't know where to start. This isn't a tool for brand new portals. It's for teams who have been in HubSpot long enough to accumulate real technical debt — multiple admins, multiple strategies, and multiple rounds of "I'll clean that up later" that never happened. "We've had three admins in four years and nobody knows what half these properties do." Every admin had their own logic. Properties were created without checking if one already existed. Now you have six versions of the same question across three objects and nobody dares delete any of them. "Our workflows keep failing and we don't know why." Workflows fail silently when they reference a property that was renamed, deprecated, or never had the right field type to begin with. Decluttr surfaces exactly those mismatches and tells you which workflows are affected. "Sales keeps asking which field to use and I honestly don't know anymore." When three properties all ask the same question, reps fill in different ones. Your reporting breaks. Every new hire gets the same confused look during onboarding. "Our reports never match and I can't figure out what's actually true." When the same data lives in three different properties with three different field types, no report is authoritative. The data isn't wrong — it's split across too many places with no single source of truth. Decluttr is built for you if: - ✓You've been using HubSpot for 2+ years - ✓Multiple people or teams have been admins in your portal - ✓You can't confidently explain what every property is used for - ✓Your reports don't match and you're not sure which to trust - ✓Your team asks which field to use for the same data point - ✓You've inherited a portal from a previous admin - ✓You're a HubSpot consultant auditing client portals Probably not for you yet if: - –You set up HubSpot in the last 6 months - –You're the only person who has ever touched your portal - –You have fewer than 50 custom properties Already have HubSpot Data Hub? Good — Decluttr works alongside it, not instead of it. Data Hub cleans your records. Decluttr cleans your schema and tells you how to fix it. See below. Decluttr + HubSpot Data Hub ## Not a replacement. A layer Data Hub was never designed to provide. HubSpot Data Hub is excellent at what it does. Decluttr does something completely different — and together they give you complete CRM hygiene coverage for the first time. HubSpot Data Hub handles - ✓Duplicate contact and company **records** - ✓Formatting errors within individual properties - ✓Missing or outdated record data - ✓AI-powered record enrichment - ✓Data Studio for unified cross-source reporting - ✓Basic unused property detection by object Decluttr adds on top - ✓Duplicate **property** detection across all objects - ✓Semantic AI — catches meaning, not just names - ✓Which property to keep — and exactly why - ✓Field type correctness guidance per property - ✓Where data should actually live (object placement) - ✓Architecture recommendations — what to build instead - ✓Custom object property assessment - ✓Schema scalability warnings before they break - ✓Data migration + deprecated property labeling - ✓30-day undo on every automated action **The combined picture:** Data Hub keeps your records clean and your data unified. Decluttr keeps your schema clean and your properties governed — with specific, expert guidance on what to fix and how. Use both. They solve different problems at different layers of the same platform. How it works ## Not just a duplicate finder. An embedded RevOps advisor. Most tools show you the problem. Decluttr shows you the problem, tells you which property to keep and why, flags the correct field type, explains where the data should actually live, and warns you what breaks if you get it wrong. 1 ### Agent scans Pulls every property across all objects — including the custom ones your team built over the years. 2 ### Claude analyzes Semantic AI groups duplicates by meaning — across objects, across field types. Catches what name-matching misses entirely. 3 ### Agent advises For each duplicate: which to keep, why the field type may be wrong, where it should actually live, and what breaks if you ignore it. 4 ### You review Glance through clusters with recommendations pre-populated. Dismiss anything intentional. Approve the rest in seconds. 5 ### Agent runs Migrates data, deprecates old properties, replaces views and filters, generates your workflow to-do list. 6 ### Agent monitors Weekly scans catch new duplicates the moment they appear — before they cause data quality issues downstream. WHAT THE ADVISOR TELLS YOU Which property to keep Field type correctness beats fill rate. A dropdown at 10% beats a text field at 90% for categorical data. Why the field type is wrong Closed Lost Reason should always be a dropdown. State should always be a select. DOB should always be a date field. Where the data belongs In B2B, State belongs on Company. Subscription Status belongs on a Subscription object — not on Deals or Company. What you should build instead Five billing fee properties across four objects? That's a Subscription custom object waiting to be built. Agent handles automatically based on confidence: High — auto-resolved Medium — review queue Low — your call Works across all HubSpot objects: Contacts Companies Deals Tickets Custom objects #### Everything is reversible for 30 days Every action is snapshotted before execution. One click restores any property, any value, any record — any time within 30 days. #### Ongoing monitoring keeps your portal clean Weekly automated scans detect new duplicate properties the moment they appear — before they become a data quality problem. Decluttr + HubSpot Data Hub ## Data Hub cleans your records. Decluttr cleans your schema. Decluttr is not a replacement for HubSpot Data Hub — it's the layer Data Hub was never designed to provide. Data Hub is excellent at finding duplicate contacts, fixing formatting issues, and enriching records. None of that touches the problem of whether your properties themselves are duplicated, misplaced, or architecturally wrong across your schema. That gap is what Decluttr fills. WHAT DATA HUB DOES - ✓Finds duplicate contact and company records - ✓Fixes formatting issues within properties - ✓Enriches records with missing data - ✓Data sync across connected apps WHAT DECLUTTR ADDS ON TOP - ✓Detects duplicate properties across your schema - ✓Tells you which property to keep and why - ✓Flags wrong field types and what they should be - ✓Identifies where data should actually live - ✓Catches scalability anti-patterns before they grow - ✓Assesses custom object architecture Use both. They solve completely different problems. HubSpot's own documentation recommends manual property audits before building — Decluttr automates exactly that. | | HubSpot Data Hub | Decluttr | | --- | --- | --- | | Duplicate contact/company records | ✓ Breeze powered | Not our job | | Formatting issues within properties | ✓ Auto-fixed | Not our job | | Unused property detection (by object) | ✓ Basic | ✓ With context | | Cross-object semantic property analysis | ✕ Not available | ✓ Core feature | | AI that understands property meaning | ✕ Not available | ✓ Powered by Claude | | Recommendation of which property to keep | ✕ Not available | ✓ Per cluster | | Field type correctness advice | ✕ Not available | ✓ With reasoning | | Where data should actually live (object placement) | ✕ Not available | ✓ B2B/B2C aware | | Architecture recommendations (what to build instead) | ✕ Not available | ✓ Industry-specific | | Catches "State" vs "What state do you live in?" | ✕ Not available | ✓ Every time | | Works across custom objects | ✕ Limited AI access | ✓ Full support | | Data migration between properties | ✕ Manual only | ✓ Agent-automated | | Property deprecation + labeling | ✕ Not available | ✓ Auto-renamed | | Views and filters replacement | ✕ Not available | ✓ Preview + confirm | | Workflow and report to-do list | ✕ Not available | ✓ Deep-linked | | 30-day undo on all changes | ✕ Not available | ✓ Full snapshots | | Ongoing schema monitoring | ✕ Not available | ✓ Weekly automated | **The honest summary:** HubSpot Data Hub cleans your records. Decluttr cleans your schema. They solve completely different problems — and you need both. Decluttr is the property governance layer that Data Hub was never designed to provide, built by HubSpot experts who have spent years untangling the mess manually. Pricing ## Start free. Scale when it pays off. Priced for RevOps teams who know what clean data is worth — and the partners who deliver it. **Free** — up to 100 custom properties **Pro** — up to 500 custom properties, no custom objects **Enterprise** — up to 2,000 custom properties + custom objects **Agency** — unlimited everything, unlimited portals ### Free $0/mo Try it on one object. See what you've been missing. - 1 standard object - Up to 100 custom properties - Manual review only - ✕ Custom objects - ✕ Agent auto-resolution - ✕ Weekly monitoring - ✕ 30-day undo Get started free ### Pro $99/mo Standard objects, full analysis. Perfect for growing teams with clean portals. - All standard objects - Up to 500 custom properties - Agent auto-resolution - Views + filters replacement - Workflow to-do list - Weekly monitoring + alerts - 30-day undo - ✕ Custom objects Start Pro trial For complex portals ### Enterprise $249/mo For portals that have outgrown their own schema. Custom objects, deep analysis. - All standard objects - Up to 2,000 custom properties - Custom objects — full assessment - Everything in Pro - Custom object architecture advice - Priority processing queue - Quarterly schema health report - Direct support Start Enterprise trial ### Agency $699/mo Unlimited portals for HubSpot partners. Turn CRM hygiene into a revenue driver. - Unlimited client portals - Unlimited custom properties - Everything in Enterprise - Multi-portal dashboard - White-label reports - Monitoring across all portals - Priority support - Partner co-marketing Talk to us